We show on the first screen that it is an award-winning kitchen remodeling contractor and mentioned the budget categories of his projects. Then we show what kind of kitchen remodeling SJ Cabinets do. And finally, confirm all the above with photos and videos of their projects. We also offer twice to set up paid designer consultation.
The goal was to make the SJ Cabinets website different from what other kitchen contractors have and make the design bold but with a calm color palette.
We made a clean, neat layout, which is simple but not common in the contractors' industry: big typography for headings, persuasive bite-size texts, high-quality photos of projects, video with a kitchen tour.
We use two animations - preloader while the website is loading and text reveal on scroll.
Once we complete the development, we will add integration with CRM and a payment getaway. When visitors fill out and send the request form, the system will automatically send an email with information to the company's email address and add data to their CRM. Also, it will be possible to book and pay for designer consultation upfront.